Managing your own practice comes with amazing benefits such as greater autonomy, a better work-life balance, and more meaningful patient relationships. However, it does mean that you are responsible for driving business through your office doors. Unless you have a dedicated marketing specialist, this can seem an overwhelming task. However, there are a few strategies that you can focus on that will help make marketing your practice much easier.
Focus on retaining patients.
According to a recent 2022 Forbes article, it costs nearly five times as much to attract new patients as it does to retain ones. From a marketing perspective, it is much more cost-effective to retain patients than to attract new ones so one of the best ways to drive business growth is to provide an excellent patient experience that keeps them coming back to your practice.
This customer retention strategy should include every step of the customer experience from when they first browse your website to when they pay their final medical bill. Some of the things that you can focus on include providing an easy way for potential patients to make appointments both online and over the phone, improving the patient in-office experience, staying on schedule, and taking the time to really get to know your patients and their needs.
This strategy can not only help increase your ROI from past marketing campaigns but satisfied patients are also much more likely to recommend your practice to their friends and family which is basically like having free marketing.
Create personalized content.
We understand that this may sound like a lot of work but it is imperative that you protect all of the data stored within your practice’s assets against a data breach. Companies like Orchard Medical Management can help you manage your administrative, revenue management, and HR tasks to allow you to dedicate your time to providing excellent service for your patients.
Get in touch with the professionals at Orchard Medical Management today to learn more.
Take advantage of marketing trends.
Every year, a seemingly endless list of marketing and advertising gurus announce the newest trends in marketing. Many of these trends are relatively easy and inexpensive to implement yet could have tremendous ROI so if you want to continue to grow your business, you must stay on top of marketing trends and adjust your strategy as needed.
Some examples of the 2023 marketing trends include using texting as a marketing tool, adding testimonials of past patients to your website, monitoring what is being said on social media and engaging with patients, updating your Google My Business listing frequently, A/B testing with email marketing, and using data to drive marketing initiatives.
Embrace automation.
More and more of the tools that we use in our everyday work have now been automated. From scheduling appointments to sending invoices, automation has made many of our back-office tasks much more streamlined. This should be the same when it comes to marketing! Private practices can make reaching target audiences easier by taking advantage of email marketing tools that have been developed to help you communicate more effectively and easily with both past and potential patients.
Take advantage of social media Marketing.
While social media is often considered something for younger generations, more and more people from all age ranges are using it as an important communication tool and it has drastically changed the way that many consumers make purchasing decisions. This makes it an excellent marketing tool for all types of businesses, including healthcare providers.
Need help?
While we know that this list may be a little overwhelming, we promise that creating a marketing strategy that works for your practice will be easier than you think, and we’re here to help! Orchard Medical Management can help you manage everything from revenue cycle management to credentialing, allowing you to free up time to grow your business and focus on providing the best care possible for patients. Give us a call to learn more!